Chopra & Associates
Supporting Growth and Team Efficiency with Pearl
Background
Peter Chopra founded Chopra & Associates over 20 years ago and has since grown the business to four dental practices across Kent, collectively serving around 40,000 patients. Offering a mix of NHS and private care, the group provides general, cosmetic, and preventative treatments, and also includes an oral surgeon as part of the clinical team.
Peter’s forward-thinking approach to dentistry includes investing in training and developing his team. Across his practices, he employs 13 dental nurses — including four trainees — and regularly supports newly qualified Vocational Trainee dentists alongside experienced associates.
In 2007, Peter introduced Pearl to bring consistency and efficiency across all sites. While one location had previously used a legacy system, Pearl was the first platform to be standardised across the business — and it remains a core part of their practice management to this day.
Overview
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Client:
Chopra & Associates
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Practice:
NHS/Mixed
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Date:
2025
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Location:
Swanscombe, Kent
Outcomes
For Peter, the value of Pearl lies in its simplicity and reliability. “It’s simple to use and does everything you need,” he explains. With multiple practices and a busy clinical team, usability across all roles is crucial. “Everyone — dentist, nurse, receptionist — needs a system that helps them perform their role effectively. Pearl supports that teamwork.”
Peter also praises Pearl’s collaborative development approach. When regulations, workflows, or best practices evolve, the Pearl team listens to feedback and incorporates it into future updates. “The phrase ‘designed by you’ really does ring true,” he says. “They genuinely take on board suggestions from users and find ways to make the software work the way we do.”
Pearl’s track record for reliability has also been key to long-term adoption. In more than a decade of use, Peter says the system has rarely caused any issues. When support is needed, the customer support team is responsive, helpful, and happy to assist via remote access or tailored training.
Affordability is another standout. Pearl offers a pricing structure that is competitive with — and often more cost-effective than — other major providers. For Peter, this combination of functionality, support, and value makes it an obvious choice.
Pearl Dental Software continues to support the growth and day-to-day operations of Chopra & Associates — enabling efficient team collaboration, smooth training for new staff, and confident care delivery at every practice.