Bridgend Dental Surgery
Pearl manages the complete patient journey
Background
Bridgend Dental Surgery is a modern private clinic in South Wales, established by Colin Rees and Zoe Clarke in 2016 as part of their growing group of practices. Already owners of a mixed NHS and private practice in Blackwood — which also offers minor oral surgery and domiciliary care — Colin and Zoe expanded to Bridgend to serve patients from Neath, Port Talbot, and Cardiff, taking advantage of the clinic’s excellent location near the M4.
Having successfully implemented Pearl Dental Software at the Blackwood practice following their acquisition in 2014, the pair chose Pearl again for Bridgend — this time becoming early adopters of the updated version of the platform designed to offer improved patient and appointment management.
Overview
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Client:
Bridgend Dental Surgery
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Practice:
NHS/Mixed
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Date:
2025
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Location:
Bridgend, Wales
Outcomes
From the front desk to the surgery, Pearl plays a key role in creating a smooth and efficient experience for both patients and staff. Receptionist Natalie explains: “Pearl is brilliant at giving us all the information we need. The screen is clear, and navigating around the system is logical and easy.”
Appointment handling is a standout strength. With a background outside of dentistry, Natalie found Pearl intuitive from day one. “Everyone talks about the patient journey — and Pearl helps make that journey seamless. The information flows from reception to the nurse to the dentist and back again.”
Pearl also supports clinical workflows by integrating with imaging systems and appliance manufacturing tools. As patients move through their visit, Pearl ensures everyone from the dental nurse to the dentist has access to accurate, timely information — all while maintaining data privacy.
Flexible communication features have helped reduce failure-to-attend (FTA) rates. “Around 90% of our patients are happy with text message reminders,” Natalie notes. “But Pearl offers multiple options — texts, emails, letters, or calls — and we can automate or mix approaches depending on the patient.”
Pearl also automates billing workflows. As soon as a treatment is completed, payment details are sent to reception — streamlining checkout and eliminating patient delays. “The last thing a patient wants is to be kept waiting,” Natalie says. “With Pearl, the information is there instantly.”
The Bridgend team has also benefited from Pearl’s enhanced interface and training support. “Everyone understands it quickly,” says Natalie. “It only shows the information needed for each task, which helps with accuracy and ease of use.”
Training for the upgraded system was smooth. Thanks to familiarity with PearlPlus, the team only needed a half-day session to get fully comfortable with Pearl. “It’s even quicker and easier to use,” Natalie says. “And if anything does go wrong, the support from the customer support team is excellent — they usually have us back on track in minutes.”
Bridgend Dental Surgery continues to grow with confidence, supported by a platform that connects every part of the practice and keeps patient care at the centre of the experience.